In

Watch, Aarhus

Client: Watch
Design completed: 2002
Location: Aarhus, Denmark

Watch – A Bold Vision in Design and Live Entertainment

“What the watcher will see” – that was the essence of Watch when it first opened in 2002. The idea? A hybrid space blending restaurant, café, nightclub, and live studio, where TV shows were broadcast right there, in real-time – while guests enjoyed their drinks, fully immersed in the experience.

The owners had an agreement with Modern Times Group (MTG), the media powerhouse behind Viasat, TV3, and more. Their plan? Theme nights featuring Robinson contestants, golf events with famous personalities, and other exclusive experiences.

Reality, however, had other plans. The concept never quite took off as envisioned, and soon, financial struggles led to Watch closing its doors.

Yet, looking back, we still love the design we created for Watch in 2002. Explore the gallery and take in the details – from the bars seamlessly disappearing into the panels to the exquisite woodwork of the grand amphitheatre-style staircase.