Client: Ronny Emborg
Design completed: 2013
Design awarded: 2014
The Wizard is Cookin’ ! Amazing Michelin Chef Ronny Emborg wished to publish ‘The Wizard’s Cookbook’ with recipes for his creative breathtaking beautiful dishes.
Mr Ronny Emborg is one the most famous chefs in Denmark and a star on the international culinary scene. He is highly respected for his strong technical ability and his extra-ordinary visual style, which makes guests wonder if what they are presented with is food or art. Hence his nickname – The Wizard.
In 2013 Bonnelycke mdd finished up the graphic design of ‘The Wizard’s Cookbook’ and we are proud to say that it immediately won the Best Chef Cookbook in Denmark and is qualified for the next ‘Gourmand Best in the World’ competition 2014. The result will be announced at the annual awards event in May 2014 during the ‘Beijing Cookbook Fair’.
At the same time the recipes were invented, tested and worked into perfection by Ronny Emborg, photographs were taken by Signe Birck and the written words were edited by Rasmus Kramer Schou, we designed the iconic ‘R’ logo, laid out the graphic style, found the paper, rendered the backgrounds and a couple of other things … Then finally we kick started “the-magic-graphic-stick”, twirled a couple of times (or a bit more), and were able to hand over the whole thing to Narayana Press who has carefully looked through every single page and handled the printing and binding of the book magically.
If the book finds it way to the top of Best Chef Cookbook in Beijing, we will definitely let you know ! …
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