In

Logos or No-goes

Client: Various clients
Design completed: 1988 – ongoing

Logos or No-goes

A logo may be small in scale, but never in significance.

Throughout our work, we have created logos and visual identities for clients across a diverse range of fields – each with its own story, character and context.

Some call for simplicity and precision, others for personality, playfulness or a more expressive gesture. There is no single formula. The challenge is to distil an identity into something distinctive, relevant and recognisable – sometimes in little more than a few lines or a handful of letters.

Here is a small selection from our archive.